370 TEDx Talks Video Summaries, Viral Hooks, TikTok Captions & More to Copy & Paste - Page 63

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Why do so many women avoid talking about money? 🤔 Alison Kosik shares her powerful journey from CNN business correspondent to financial empowerment advocate, revealing the true cost of silence and offering 3 brave questions to take back control. Watch this essential #TEDxTalk! #FinancialFreedom #WomenInFinance

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

1. Is avoiding money talk your biggest financial risk? 🤔 Alison Kosik's TEDx Talk reveals why so many women shy away from their finances and how to finally take back control. A must-watch for anyone seeking financial empowerment! #FinancialLiteracy #WomenAndMoney 2. Drawing from her own experience, even as a CNN business correspondent, Alison Kosik candidly shares how she outsourced her financial life, leading to a loss of confidence and clarity when her marriage ended. It's a powerful reminder that knowledge isn't always enough. 3. The talk highlights how childhood messages and societal pressures quietly shape our money beliefs, often leading to shame and avoidance. But Kosik insists that confidence isn't a luxury; it's the foundation for financial freedom. 4. She introduces 3 brave questions: 1. Am I being honest about my money? 2. What's the impact if nothing changes? 3. What's one small step I can take? These questions are your starting point for building financial self-trust. 5. This isn't just about budgeting; it's about self-worth and the freedom to live life on your own terms. Watch the full TEDx Talk by TEDx Talks to start your journey today! #FinancialConfidence #Empowerment

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Hook: Are you avoiding your money? You're not alone, and it's costing you more than you think! Content: In this eye-opening TEDx Talk, Alison Kosik, a former CNN business correspondent, reveals why so many women avoid financial conversations. She shares her personal journey and introduces three powerful questions to help you confront your money habits, build confidence, and avoid future regret. CTA: Stop waiting! Watch the full video by TEDx Talks to learn how to take control of your financial life today. Link in bio!

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Alison Kosik's TEDx Talk offers a compelling analysis of the pervasive issue of financial avoidance among women, positing it as a greater risk than insufficient saving or investing. Drawing on her extensive background as a CNN business correspondent, Kosik articulates how deeply ingrained societal norms and personal histories contribute to a lack of financial confidence and literacy. She presents a strategic framework centered on three introspective questions designed to foster honesty, foresight, and actionable steps towards financial empowerment. This discussion underscores the critical need for women to proactively engage with their finances, not merely for personal security, but for broader economic agency and the freedom to make self-determined life choices, impacting generations.

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Ever feel like talking about your finances is harder than... well, anything else? 🤯 You're definitely not alone! In a truly powerful TEDx Talk, Alison Kosik dives deep into why so many women avoid money conversations and the hidden costs of that silence. She shares her incredibly candid personal journey, from a seasoned CNN business correspondent to someone who realized she'd outsourced her own financial life. It's a story that will resonate with so many of us who've felt that disconnect or lack of confidence. Alison offers a brilliant, actionable framework: three brave questions that can help you confront your money habits, build self-trust, and ultimately claim your financial freedom. This isn't just about numbers; it's about self-worth, choices, and living life on your own terms. Ready to stop avoiding and start owning your financial future? Watch the full talk by TEDx Talks and let's break the silence together! What's one small step you can take today? 👇 #FinancialEmpowerment #WomenAndMoney #MoneyTalk #FinancialFreedom #TEDxTalks #AlisonKosik #PersonalFinance #SelfWorth #Confidence #TakeControl

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Why do women avoid money talk? 😬 Alison Kosik's TEDx Talk reveals the shocking truth & 3 questions to take back control! 💸 Stop avoiding, start owning! #MoneyTalk #WomenInFinance #FinancialFreedom #LifeHack #Empowerment

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

The biggest risk is refusing to talk about money. Confidence isn't a luxury. It's the foundation we all need to build around money.

— TEDx Talks

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

• The biggest financial risk for women is refusing to talk about money, leading to anxiety and avoidance. • Outsourcing financial responsibility can lead to a loss of confidence, clarity, and connection to one's own money. • Childhood experiences and societal messages deeply shape our relationship with money and financial self-worth. • Financial confidence is the missing link, built through action, not just knowledge. • Three brave questions can help women confront their money habits and move towards financial freedom.

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Women often avoid money talk due to fear and lack of confidence, leading to painful outcomes. This video by TEDx Talks offers three questions to empower financial control.

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Are you making this hidden money mistake?

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Imagine money is like a toy that you hide under your bed because you're scared to play with it or worried you'll break it. But if you never look at it, you won't know how to use it when you need it. This video helps grown-ups learn to bravely look at their money toys so they can feel strong and smart about them.

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

A recent survey found that nearly half of women get anxious just thinking about money, and about 45% avoid the topic altogether.

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Problem: Many women avoid talking about and engaging with their finances, leading to a lack of confidence, potential financial insecurity, and missed opportunities for freedom. Solution: Confront money habits with honesty, understand the long-term impact of inaction, and take small, consistent steps towards financial literacy and confidence.

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

1. What's one childhood message about money that still influences you today? 2. If nothing changed in your financial life, what impact would that have on your future self? 3. What small, actionable step can you take this week to build your financial confidence?

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

Episode Title: Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples Alison Kosik, a former CNN business correspondent, shares her powerful personal journey and insights into why many women avoid their finances. This talk reveals the hidden costs of financial silence and provides a practical framework of three brave questions to help women build confidence and take control of their financial lives. Topics Covered: * 00:00:24 The biggest financial risk for women: refusing to talk about money. * 00:01:48 The painful outcomes of financial avoidance, including retirement insecurity. * 00:02:08 Alison Kosik's personal journey: From CNN expert to financially disengaged at home. * 00:03:44 How childhood experiences shape our relationship with money. * 00:05:42 The missing link: Confidence as the foundation for financial empowerment. * 00:06:55 The risks of outsourcing long-term financial decisions to a spouse. * 00:08:11 Question 1: Am I being honest with myself about how I handle money? * 00:09:42 Small steps create confidence and power. * 00:10:06 Question 2: What will the impact be if nothing changes? * 00:11:49 The cost of waiting: More than money, it's regret. * 00:12:24 Question 3: What's one small step I can take toward financial freedom? * 00:13:36 Confidence is built through action, even if messy or late. * 00:14:48 Empowering women to step into financial confidence. Key Quotes: * "The biggest risk is refusing to talk about money." * "Confidence doesn't come before action. It's built through action." Resources Mentioned: * Alison Kosik's book: "What’s Up With Women And Money? How To Do All The Financial Stuff You’ve Been Avoiding"

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

00:00 Introduction: The Biggest Financial Risk 00:01:48 The Pain of Financial Avoidance 00:02:08 Alison's Personal Story: A CNN Expert's Struggle 00:03:44 How Childhood Shapes Money Habits 00:05:42 The Missing Link: Financial Confidence 00:06:55 The Dangers of Outsourcing Finances 00:08:11 Brave Question 1: Honesty About Money Habits 00:10:06 Brave Question 2: The Impact of Inaction 00:12:24 Brave Question 3: Taking One Small Step 00:14:15 Building Confidence Through Action & Empowerment

https://youtube.com/watch?v=wle6NN9_6Hc

Why Women Avoid Money — and How to Take Back Control | Alison Kosik | TEDxNaples

1. Start an honest self-assessment of your money habits, acknowledging any avoidance without judgment. 2. Understand the long-term consequences of financial inaction and the potential for future regret. 3. Commit to taking one small, consistent step towards managing your finances, like a weekly money date or tracking spending. 4. Recognize that financial confidence is built through action, not just knowledge, and it's a lifelong journey. 5. Break the silence around money by engaging in conversations and inspiring others to do the same.

https://youtube.com/watch?v=wle6NN9_6Hc

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

Ever wondered how music can bridge cultures and empower identity? 🎤 Watch Yung Raja from TEDx Talks as he shares his incredible journey blending Tamil & English in his hip-hop, creating Tanglish to celebrate his roots & inspire a generation. A must-watch for cultural enthusiasts! ✨ #Tanglish #CulturalIdentity #YungRaja

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

1/ How can you find your authentic voice when you're caught between two languages? Yung Raja's TEDxSingapore talk reveals his powerful answer: Tanglish. 🎤 His journey is a masterclass in cultural preservation through art. 2/ Growing up bilingual in Singapore, Yung Raja noticed a lack of confidence in Tamil identity among his peers. He saw an inferiority complex around embracing their mother tongue, an issue he never personally felt. 3/ His solution? Infusing Tamil and English into hip-hop, creating a unique sound. From "Gucci Gang" to "Poori Gang," he made his culture "cool," inspiring young Tamilians and even getting global artists to speak Tamil words. 4/ This isn't just about music; it's about purpose. Yung Raja discusses how his work sparks important conversations about championing and preserving language and culture, even reaching the President of Singapore. 5/ Watch the full TEDx Talks video to see how Yung Raja is reshaping the narrative for future generations, ensuring they proudly wear their identities on their sleeves. Don't miss this inspiring story!

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

**(Video starts with energetic music, quick cuts of Yung Raja performing and speaking)** **Hook (0-5 seconds):** What if your language was disappearing? And you had the power to make it cool again? **Content (5-45 seconds):** Meet Yung Raja, a Singaporean rapper who's doing just that! In his TEDxSingapore talk, he shares how he blends Tamil and English into "Tanglish" hip-hop. He's not just making music; he's fighting to preserve his culture and empower young Tamilians to be proud of their roots. Imagine getting a global artist to speak Tamil words on your track – that's the impact he's having! He's turning passion into purpose, making identity something to celebrate. **CTA (45-60 seconds):** Want to see how one artist is reshaping cultural identity on a global stage? Watch the full TEDx Talks video with Yung Raja now! Link in bio to be inspired. Don't let your culture fade – find your voice!

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

In his insightful TEDxSingapore presentation, Yung Raja articulates a compelling case for cultural and linguistic preservation through creative innovation. He discusses the strategic decision to fuse Tamil and English into "Tanglish" hip-hop, not merely as an artistic choice but as a purposeful endeavor to address a societal challenge: the diminishing confidence in native language identity among younger generations. Yung Raja's approach demonstrates the economic and cultural value of authentic expression, showcasing how global collaborations with brands like Adidas and Louis Vuitton can elevate cultural narratives and foster pride. His engagement with industry peers and even the President of Singapore underscores the significant policy and community implications of leveraging cultural entrepreneurship to ensure the enduring legacy of linguistic heritage. This talk offers valuable insights for leaders in cultural policy, marketing, and education on empowering diverse identities in a globalized world.

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

This TEDxSingapore talk with Yung Raja is an absolute game-changer! 🤯 He dives deep into his journey of finding his voice by creating "Tanglish" – a vibrant blend of Tamil and English in his hip-hop music. It's more than just catchy beats; it's a powerful movement to celebrate and preserve cultural identity. Growing up bilingual in Singapore, Yung Raja noticed many young Tamilians struggling with confidence in their language. His music became the solution, turning passion into purpose and making it cool to embrace your roots! From his hilarious "Poori Gang" remix (mom helped with lyrics! 😂) to getting major Korean artists to speak Tamil, he's showing the world the beauty of his heritage. This isn't just for Tamilians; it's a universal message about pride, identity, and fearless self-expression on a global stage. Watch the full video by TEDx Talks and get ready to be inspired to champion your own unique DNA! ✨ #YungRaja #Tanglish #CulturalIdentity #Singapore #Bilingual #HipHop #LanguagePreservation #TEDxSingapore #MusicWithPurpose #GlobalCitizen

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

Ever felt torn between cultures? 🤔 Yung Raja found his voice blending Tamil & English in hip-hop! 🎤 He's making his heritage COOL again & inspiring kids to be proud! 🔥 Watch his TEDx talk! #Tanglish #YungRaja #CulturalPride #Bilingual #Singapore #HipHopCulture #MustWatch

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

This aspect of my journey could be inspiring to a young Tamil kid who's feeling a lack of confidence in their identity.

— TEDx Talks

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

• Yung Raja pioneered "Tanglish" hip-hop, blending Tamil and English to create a unique musical identity. • His music aims to combat an inferiority complex around Tamil identity among younger Singaporean Tamilians. • He leverages global collaborations to elevate Tamil culture and language on the world stage. • Yung Raja's work has sparked important conversations about cultural preservation with community leaders and even the President of Singapore. • The talk emphasizes the importance of future generations proudly embracing their cultural roots.

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

Yung Raja uses "Tanglish" hip-hop to celebrate Singaporean Tamil identity, inspiring pride and preserving language for future generations, turning passion into purpose.

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

He made his disappearing language cool again. How?

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

Imagine you love two different kinds of ice cream, like vanilla and chocolate. Instead of choosing one, Yung Raja mixes them perfectly to make a super cool new flavor called "Tanglish" music! He does this so that kids who might feel shy about their chocolate (Tamil) ice cream will feel proud to show it off, and everyone will want a taste!

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

Did you know that Yung Raja's unique "Tanglish" hip-hop, blending Tamil and English, has led to collaborations with major global artists and brands, helping to reframe the perception of Tamil culture worldwide?

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

Problem: Younger generations of Singaporean Tamilians often lack confidence in their Tamil identity, leading to a potential loss of cultural connection. Solution: Yung Raja uses "Tanglish" hip-hop and global collaborations to make Tamil language and culture "cool," inspiring pride and preserving heritage.

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

How do you express your unique cultural identity in a globalized world? What role do you think art and music play in preserving languages for future generations? In what ways can we encourage young people to embrace and celebrate their heritage?

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

When Two Languages Become One Voice | Yung Raja | TEDxSingapore In this powerful TEDxSingapore talk, artist Yung Raja shares his journey of blending Tamil and English into "Tanglish" hip-hop, finding his authentic voice as a first-generation Singaporean Tamilian. He discusses how his music aims to instill cultural pride, combat identity complexes, and preserve language for future generations by making heritage "cool" on a global stage. Topics Covered: * 00:00:38 Introduction to Tanglish and its significance * 00:01:13 Exploring Singapore's bilingual identity and cultural confusion * 00:01:35 Overcoming inferiority complex in speaking Tamil * 00:02:08 The "Poori Gang" remix and early bilingual artistry * 00:02:58 Transforming passion into purpose and inspiring pride * 00:03:06 Global collaborations and reframing cultural perception * 00:03:50 Conversations with community leaders on language preservation * 00:04:39 A vision for future generations to embrace their identities * 00:05:08 Live performance of "Nalla Neram" Key Quotes: * "This mixture of English and Tamil is called Tanglish and it's pretty uncommon to hear Tamil be this heavily blended with another language." * "My hope is that our children of the future will get to proudly wear their identities on their sleeves and be confident of their DNA." Resources Mentioned: [No specific resources mentioned in the transcript beyond the speaker's own music and collaborations.]

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

00:00 Introduction to Tanglish 00:01:13 The Singaporean Bilingual Identity 00:01:35 Overcoming Tamil Identity Complex 00:02:08 The Birth of Poori Gang & Tanglish Hip-Hop 00:02:58 From Passion to Purpose: Inspiring Pride 00:03:06 Global Collaborations & Cultural Reframing 00:03:50 Preserving Language: Community & Presidential Conversations 00:04:39 A Vision for Future Generations 00:05:08 Live Performance: Nalla Neram

https://youtube.com/watch?v=-sE6hbs_Aq0

When Two Languages Become One Voice | Yung Raja | TEDxSingapore

1. Embrace your authentic identity by creatively blending your cultural influences, just as Yung Raja did with Tanglish. 2. Challenge and overcome any inferiority complexes related to your heritage by finding unique ways to celebrate it. 3. Use your platform or passion, no matter how small, to advocate for the preservation and promotion of your language and culture. 4. Seek collaborations to amplify your cultural message and introduce it to broader, diverse audiences. 5. Engage in conversations within your community and with leaders about how to collectively champion and protect your cultural roots for future generations.

https://youtube.com/watch?v=-sE6hbs_Aq0

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Imagine a bookstore in a food centre! 📚🇸🇬 Dakota Dreams, founded by 5 retirees, is building a vibrant community in Singapore, one pre-loved book & shared moment at a time. Watch this heartwarming story about connection & generosity. #CommunityLove #Singapore #DakotaDreams

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

1. What if a bookstore could do more than just sell books? 📚 This TEDxSingapore talk by TEDx Talks reveals the incredible story of Dakota Dreams, a unique venture proving community isn't found, it's created. 2. Nestled in an iconic Singaporean hawker centre, five retirees started Dakota Dreams with a simple mission: to create a meeting point for lonely seniors and foster connections among neighbors. It's a testament to the power of shared spaces. 3. From donated books (sometimes given out for free!) to volunteers teaching calligraphy and ukulele groups performing, this non-profit thrives on generosity. Even a neighboring school pitched in with a durian party! 🥳 4. The video highlights how books become a reason for people to gather, turning strangers into friends and supporting the elderly. It's a beautiful example of how small initiatives can have a huge impact. 5. Watch the full talk by TEDx Talks to see how trust, generosity, and care are the true currency of community at Dakota Dreams. You'll be inspired! ✨

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Hook: Can a bookstore in a food centre change lives? 🤔 Content: Meet Dakota Dreams, a non-profit bookstore started by five retirees in Singapore! It’s not just about pre-loved books—it's a vibrant hub where lonely seniors find companionship, volunteers teach new skills, and neighbors connect over music and tea. This heartwarming initiative shows how simple ideas can build incredible communities, proving dreams never die when shared. CTA: Hit the link in bio to watch the full TEDxSingapore talk and get inspired!

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

The TEDxSingapore talk from TEDx Talks offers a compelling case study on innovative community building through a non-profit model. Dakota Dreams, a bookstore established by retirees within a hawker centre, strategically leverages an unexpected location to address social isolation among seniors and foster intergenerational connections. Its operational framework, reliant on donated books, volunteer support, and community philanthropy (including QR code donations), demonstrates a sustainable, low-overhead approach to social impact. The initiative’s success in transforming a retail space into a vibrant social hub, facilitating diverse activities from calligraphy to musical performances, underscores the strategic value of creating 'third spaces' that cultivate trust, generosity, and collective well-being, ultimately reinforcing social capital within urban environments.

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Ever heard of a bookstore in a food centre? 🤯 Get ready to be inspired by Dakota Dreams! This incredible non-profit, founded by five amazing retirees in Singapore, is more than just a place to find pre-loved books. It's a heartwarming hub of community, connection, and pure generosity! ❤️ Watch as TEDx Talks shares the story of how books became a reason for neighbors—from lonely seniors to curious strangers—to gather, share stories, learn new skills, and even enjoy ukulele performances! It's a beautiful reminder that community isn't something you find, it's something you create together. ✨ From volunteers cleaning books to unexpected donations keeping the lights on, every bit of love makes Dakota Dreams thrive. This video is a must-watch for anyone who believes in the power of human connection and the magic of a good book. What an inspiring initiative! 📖💫 #DakotaDreams #CommunityLove #Singapore #TEDxTalks #Bookstore #HawkerCentre #SocialImpact #RetireePower #MakingADifference #Inspiration #GoodVibes #LocalStories #CommunityBuilding #Heartwarming

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

A bookstore in a hawker centre?! 🤯🇸🇬 Dakota Dreams is run by 5 retirees building community, one book at a time! ❤️ So many good vibes, amazing volunteers & connections. This place is magic! ✨ #DakotaDreams #Singapore #CommunityGoals #BookTok #GoodNews

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Together with community, dreams can never die.

— TEDx Talks

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

• Dakota Dreams is a non-profit community bookstore founded by five retirees in a Singaporean hawker centre. • It serves as a meeting point for seniors and a hub for community connection, offering activities like calligraphy and music. • The bookstore operates on donated books, relies heavily on volunteers, and sustains itself through community generosity and donations. • It fosters intergenerational connections, with local schools and individuals actively supporting its mission. • The initiative demonstrates how a simple idea can create a vibrant space that addresses loneliness and builds strong community bonds.

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Five retirees started Dakota Dreams, a community bookstore in a hawker centre, fostering connection and support among neighbors through books and shared activities.

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

This bookstore isn't just selling books, it's building a village.

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Imagine a special little shop inside a big yummy food place, run by five friendly grandmas and grandpas. They give away books or sell them super cheap, so everyone can read. But really, it's a place where old friends meet, new friends are made, and people sing songs and learn fun things together, all because of books!

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Did you know that Dakota Dreams, a thriving community bookstore, is uniquely located inside an iconic hawker centre in Singapore, making it one of the most unexpected places to find a literary hub?

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

Problem: Seniors in the community are living alone and experiencing loneliness. Solution: Dakota Dreams creates a vibrant meeting point through a community bookstore, fostering connection, activities, and companionship for the elderly and neighbors.

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

What's the most unexpected place you've found a thriving community? How do you think initiatives like Dakota Dreams can be replicated in other urban areas to combat loneliness?

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore This TEDxSingapore talk by TEDx Talks shares the heartwarming story of Dakota Dreams, a unique non-profit community bookstore founded by five retirees in a Singaporean hawker centre. It explores how books became a catalyst for connection, transforming a simple retail space into a vibrant hub where lonely seniors find companionship and strangers become friends, all built on trust, generosity, and care. Topics Covered: 00:00:51 The laborious love behind Dakota Dreams 00:01:11 How five friends started a bookshop in a food centre 00:01:46 Addressing loneliness among seniors in the community 00:02:15 The role of volunteers and unique book curation 00:03:04 Disagreements and the philosophy of giving books freely 00:03:51 Sustaining a non-profit through donations and community support 00:05:10 Volunteers bringing in new activities and skills 00:06:26 Community engagement with local schools and performances 00:07:03 The joy of shared tea times and unexpected talents 00:08:42 The enduring power of community and dreams Key Quotes: "Dakota Dreams is a labor of love for all of us. And love can be very laborious." "Together with community, dreams can never die." Resources Mentioned: [No specific resources mentioned in the transcript]

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

00:00 Introduction to Dakota Dreams 00:00:51 A Labor of Love: Running the Bookstore 00:01:11 The Origins: Five Friends in a Food Centre 00:01:46 A Meeting Point for Lonely Seniors 00:02:15 The Role of Volunteers and Donated Books 00:03:51 Sustaining the Stall: Donations and Support 00:05:10 Community Engagement: Calligraphy & Ukulele 00:06:26 Partnering with Broadrick Secondary School 00:07:03 The 85-Year-Old Educator & His Harmonica 00:08:42 Dreams Can Never Die: The Power of Community

https://youtube.com/watch?v=hOU7lAT5jjo

What If a Bookstore Could Build a Community? | Dakota Dreams | TEDxSingapore

1. Seek out or create 'third spaces' in your community: Look for unexpected locations, like a food centre, that can be transformed into hubs for connection beyond their primary purpose. 2. Embrace generosity and volunteerism: Recognize that community initiatives can thrive on donated resources, pre-loved items, and the selfless efforts of volunteers, reducing reliance on traditional funding. 3. Prioritize social connection for vulnerable groups: Focus efforts on initiatives that directly address loneliness and isolation, particularly among seniors, by providing accessible and welcoming gathering points. 4. Foster intergenerational engagement: Encourage programs that bring different age groups together, as seen with the school partnership and shared activities, enriching the community for everyone. 5. Believe in the power of a simple idea: This video demonstrates that even a humble concept like a pre-loved bookstore can spark profound community building and sustain itself through collective care and trust.

https://youtube.com/watch?v=hOU7lAT5jjo

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Dive deep into Singapore's hidden marine world with conservation filmmaker Nikki Tan! 🌊 She reveals incredible biodiversity thriving beneath murky waters and champions local voices in wildlife storytelling. A must-watch for nature lovers! #Conservation #Singapore #WildlifeFilm

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

1. Ever wondered what secrets lie beneath Singapore's murky waters? 🇸🇬 Conservation filmmaker Nikki Tan shares her incredible journey from a life-changing dolphin encounter to uncovering hidden marine biodiversity right at home. Thread 👇 2. Nikki's film "Smirk" challenges perceptions, showing how Singapore's seemingly brown seas are actually "brimming with life." Viewers were amazed to discover vibrant coral reefs and diverse species in places they never expected. 🐠 3. But it's not just about discovery. Nikki highlights the impact of coastal development on Singapore's natural heritage, including the loss of coral reefs and displacement of indigenous communities like the Orang Laut. 4. Her powerful message: "You only protect what you love, and you only love what you know." By telling these stories, she hopes to foster a deeper connection and care for our environment. ❤️ 5. Nikki advocates for a crucial shift: more Southeast Asian stories told by Southeast Asian storytellers. It's time to recognize that nature and people are interconnected. Watch her inspiring TEDxSingapore talk! #WildlifeConservation #Storytelling #TEDx

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

**(Video starts with a quick cut of murky water transitioning to vibrant underwater life in Singapore)** **Hook:** Think Singapore is just a concrete jungle? Think again! 🤯 What if I told you its murky waters hide a secret world? **Content:** Conservation filmmaker Nikki Tan reveals the stunning biodiversity thriving beneath Singapore's surface! From resilient coral reefs to incredible marine critters, she's making the unseen visible. You'll be shocked by what's right in your backyard. **CTA:** Ready to dive deeper? Watch the full TEDx Talks video to discover the magic and learn how you can help protect our waters! #Singapore #MarineLife #Conservation #HiddenGems

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Nikki Tan's TEDxSingapore talk provides a compelling perspective on conservation filmmaking, emphasizing the strategic importance of local storytelling in environmental advocacy. She highlights Singapore's often- overlooked marine biodiversity, including resilient coral reefs that adapted to turbid conditions, yet face significant loss due to coastal development. Tan argues that fostering a connection with local nature, achieved through relatable narratives told by indigenous voices, is crucial for inspiring protection. This approach not only preserves ecological heritage but also redefines national identity beyond urban development, advocating for a shift towards valuing natural capital and empowering regional storytellers to drive impactful conservation initiatives.

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Ever wondered what secrets lie beneath the surface of Singapore's waters? 🌊 Conservation filmmaker Nikki Tan takes us on an incredible journey from a life-changing dolphin encounter to uncovering the vibrant, hidden marine life right in her home city! 🇸🇬 Her film "Smirk" is changing perceptions, showing that even in our "murky" seas, there's a world brimming with resilient corals and amazing critters. It's a powerful reminder that "You only protect what you love, and you only love what you know." ❤️ Watch as she champions local voices and stories, urging us to reconnect with nature and realize we're all part of it. Prepare to be amazed and inspired to look closer at the world around you! #SingaporeMarineLife #ConservationFilm #HiddenGems #NikkiTan #UnderwaterWorld #ProtectOurOceans #TEDxSingapore #WildlifePhotography #NatureLover #SoutheastAsia

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

POV: You thought Singapore was just a concrete jungle... but its waters are WILD! 🤯 Conservation filmmaker Nikki Tan reveals mind-blowing marine life hidden in plain sight! 🐠✨ You HAVE to see this! #Singapore #MarineLife #HiddenGems #Conservation #Surprise

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

You only protect what you love, and you only love what you know.

— TEDx Talks

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

* Nikki Tan's filmmaking journey began with a profound dolphin encounter, inspiring her to lend her voice to nature. * Singapore's seemingly murky waters are home to remarkable biodiversity, including resilient coral reefs with 250 species. * Coastal development has led to the loss of 65% of Singapore's reefs since the 1960s and displaced indigenous communities. * The video advocates for more Southeast Asian stories told by Southeast Asian storytellers to foster local connection and protection. * Nature and people are not separate entities; we are all part of nature and have stories to tell and hear.

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Nikki Tan reveals Singapore's surprisingly vibrant underwater world, urging us to protect local marine life by seeing and loving what's often hidden.

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

What if Singapore's murky waters hide a secret, vibrant world?

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Imagine you have a magic window that lets you see really cool, colorful fish and corals hiding in the ocean right next to your city, even if the water looks a bit cloudy from the top. A filmmaker named Nikki helps us look through that window with her movies. She wants us to know about these amazing underwater friends so we can help keep their homes safe and sound, because if we don't know they're there, we might forget to take care of them.

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Did you know Singapore's coral reefs are home to about 250 species of hard corals, representing approximately a third of the world's coral species, and are remarkably resilient to turbid, low-light conditions?

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

Problem: Significant marine biodiversity and natural heritage in Singapore are being lost due to coastal development, compounded by a lack of public awareness and local storytelling. Solution: Empower Southeast Asian conservation filmmakers to tell local stories, revealing hidden nature to foster connection, love, and protection for the environment.

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

What hidden natural wonders exist in your own local environment that you might be overlooking? How can we better integrate nature conservation into urban development plans? What role do local storytellers play in inspiring environmental action in your community?

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore Conservation filmmaker Nikki Tan shares her inspiring journey, from a life-changing dolphin encounter to uncovering the rich, hidden marine biodiversity of Singapore. She reveals how local storytelling can foster a deeper connection to nature, challenging perceptions of urban landscapes and advocating for the protection of our natural heritage. Topics Covered: 00:00:06 The Power of Storytelling 00:00:26 A Life-Changing Dolphin Encounter 00:01:34 Wildlife Filmmaking in South Africa 00:02:25 Rediscovering Nature in Singapore 00:02:47 Introducing "Smirk": Singapore's Murky Seas 00:03:13 A Glimpse into Singapore's Underwater World 00:04:50 The Impact of Seeing Hidden Life 00:05:35 Singapore's Resilient Coral Reefs 00:06:01 The Cost of Coastal Development 00:06:49 The Need for Southeast Asian Storytellers 00:07:21 Nature and People: An Interconnectedness Key Quotes: "This moment, this connection has stayed with me ever since. Nature is always perceiving, it is always speaking, and it's always feeling." "You only protect what you love, and you only love what you know." Resources Mentioned:

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

00:00 Introduction to Storytelling 00:00:26 The Dolphin Encounter that Changed Everything 00:01:34 From South Africa to Singapore: A Filmmaker's Journey 00:02:47 Unveiling Singapore's Hidden Marine Life with "Smirk" 00:03:13 Diving into Singapore's Murky Waters 00:04:50 Inspiring Awe and Connection 00:05:35 The Resilience and Loss of Singapore's Coral Reefs 00:06:01 The Impact of Coastal Development and Displaced Communities 00:06:49 Championing Southeast Asian Storytellers 00:07:21 The Interconnectedness of Nature and Humanity

https://youtube.com/watch?v=O7Pp3TLsNEw

What Lies Beneath Our Waters? | Nikki Tan | TEDxSingapore

1. Actively seek out and learn about the local natural environment around you, even in urban settings, to foster a deeper connection. 2. Support and share stories from local and indigenous voices in conservation to amplify diverse perspectives and inspire community-level action. 3. Consider the environmental impact of urban development and advocate for policies that balance progress with natural heritage preservation. 4. Remember that nature is always communicating; take time to pause, observe, and listen to the stories it tells. 5. Recognize your own role as a storyteller and use your voice to share what you love and know about nature with others.

https://youtube.com/watch?v=O7Pp3TLsNEw

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

AI data centers are energy hogs, right? 🤔 Not if we make them FLEXIBLE! Watch Professor Ayse Coskun explain how AI can transform data centers into grid-balancing assets, accelerating clean energy adoption. Mind-blowing! #AIDataCenters #CleanEnergy

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

1. AI data centers are booming, but they're pushing our power grids to the limit. We need a radical rethink. What if these energy hogs could actually HELP the grid? 🤔 2. Professor Ayse Coskun from TEDx Talks reveals that not all computing tasks are urgent. Imagine data centers slowing down when clean energy is scarce and speeding up when it's abundant. 3. This 'power flexibility' allows data centers to act like virtual batteries, soaking up excess solar or wind power and easing grid strain. It's a game-changer for integrating renewables faster. 4. The secret? AI itself. The very technology driving demand can also orchestrate data center operations in real-time, matching grid needs and user performance. 5. Discover how this bold idea, once scribbles on a whiteboard, is now running on real-world data centers. Watch the full video by TEDx Talks to see the future of sustainable AI!

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

[Visual: Fast-paced shots of data centers, then a power grid map with fluctuating energy lines, then a clean energy source like solar panels] (Hook) VOICE: Think AI data centers are just massive energy hogs? Think again! [Visual: Professor Ayse Coskun speaking, then animation showing data center power usage fluctuating with clean energy availability] VOICE: In this TEDx Talk, Professor Ayse Coskun reveals how we can transform these facilities. By making them power-flexible, they can slow down when clean energy is scarce and power up when renewables are abundant. They become the grid's best friend, not its enemy! [Visual: Text overlay: 'Sustainable AI Future'] (CTA) VOICE: Want to see how AI orchestrates this revolution? Watch the full TEDx Talks video now! Link in bio!

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Professor Ayse Coskun's TEDxBoston talk on flexible data centers presents a compelling vision for addressing the escalating energy demands of AI while simultaneously accelerating clean energy integration. The core challenge lies in the current strain AI data centers place on the power grid, leading to connection delays and increased costs. Coskun introduces the strategic solution of 'power-flexible' data centers, leveraging the delayable nature of many computing tasks (e.g., batch processing, model fine-tuning) to adjust consumption in real-time. This allows data centers to act as responsive loads, absorbing excess renewable energy and reducing demand during peak times, thereby enhancing grid resilience and making electricity more affordable. Critically, AI itself is the orchestrator, managing complex variables across data centers and utilities. This innovative approach, demonstrated by Emerald AI, offers a scalable, software-defined pathway to faster AI adoption and a more sustainable energy future, transforming a significant energy consumer into a vital grid asset.

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Ever wondered if AI's massive energy appetite could actually HELP our planet? 🤯🌎 Professor Ayse Coskun's TEDx Talk is a total game-changer! She explains how making AI data centers 'flexible' means they can power down when clean energy is low and ramp up when renewables are abundant. It's like they're dancing with the sun and wind! 💃🌬️ This isn't just theory; it's happening, thanks to AI orchestrating everything. Get ready to rethink everything you thought you knew about data centers and their role in a sustainable future. Watch the full video by TEDx Talks – link in bio! ✨ #AIDataCenters #CleanEnergy #Sustainability #TechForGood #Innovation #SmartGrid #FutureOfAI #EnergyEfficiency #TEDxTalks #PowerFlexibility

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

AI data centers are energy hogs, right? 🤯 WRONG! This TEDx Talk blew my mind! 🤯 What if they could HELP the grid & boost clean energy? ☀️💨 Professor Ayse Coskun explains how AI makes them FLEXIBLE. #AIDataCenters #CleanEnergy #TechTok #Innovation #MindBlown

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

The real question isn't how much energy AI consumes. The real question is how much flexibility, resilience, and clean power can AI unlock.

— TEDx Talks

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

* AI data centers are placing unprecedented strain on existing power grids. * Many computing tasks are delayable, allowing data centers to flex their power consumption. * Flexible data centers can match energy demand to the availability of intermittent clean power sources. * AI is essential for orchestrating this complex real-time flexibility across vast networks. * This approach can accelerate AI adoption, integrate more renewables, and enhance grid resilience.

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Flexible AI data centers can adapt their power use to match clean energy availability, transforming them from grid burdens into assets that accelerate sustainable power adoption.

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

AI data centers: Energy hogs or grid superheroes?

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Imagine a giant toy factory (an AI data center) that needs a lot of electricity. Normally, it just runs full speed all the time. But what if it could slow down when the sun isn't shining much (less solar power) and speed up when the wind is blowing strong (lots of wind power)? This way, it helps the big electricity grid stay balanced and use more clean energy, instead of making the grid tired.

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Training GPT-4 alone is estimated to have consumed around the annual electricity use of thousands of US homes.

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Problem: AI data centers are massive energy consumers straining the power grid and delaying clean energy integration. Solution: Design data centers to be power-flexible, using AI to orchestrate workloads to match renewable energy availability, turning them into grid-balancing assets.

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

How can we best incentivize data centers to adopt flexible power consumption models globally? What are the biggest policy or infrastructure hurdles to implementing widespread data center flexibility?

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston Professor Ayse Coskun presents a groundbreaking perspective on AI data centers, challenging their reputation as energy hogs. She explains how designing these facilities for power flexibility, allowing them to adjust demand to match clean energy availability, can transform them into powerful tools for grid resilience and accelerated renewable integration. Topics Covered: * 00:00 Introduction to the AI energy race * 00:46 The strain of AI data centers on the power grid * 01:09 Data centers as energy hogs: The current reality * 01:40 The new view: Data centers as flexible grid muscles * 02:40 The journey to power flexibility: Decades of research * 03:31 Breakthroughs: Delayable tasks and reframing the problem * 04:49 The challenges and persistence required for bold ideas * 05:35 Why power flexibility matters now for grid challenges * 06:35 The opportunity: Software-defined flexibility today * 07:55 The catch: AI for orchestrating flexibility * 09:20 Emerald AI's solution for real-time power and performance tuning * 10:30 Reshaping how we compute and power the world Key Quotes: * "By making AI data centers power flexible we can more rapidly connect them to the power grid, while at the same time making electricity more affordable and more resilient." * "The real question isn't how much energy AI consumes. The real question is how much flexibility, resilience, and clean power can AI unlock." Resources Mentioned: [Insert relevant links here]

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

00:00 The AI Energy Race & Grid Strain 01:09 Data Centers: Energy Hogs or Grid Muscles? 02:40 The Journey to Power Flexibility 03:31 Breakthroughs: Delayable Tasks & Reframing the Problem 04:49 Persistence in Innovation 05:35 Why Flexible Data Centers Matter Now 06:35 The Opportunity: Software-Defined Flexibility 07:55 The Role of AI in Orchestration 09:20 Emerald AI's Solution 10:30 Building a Sustainable AI Future

https://youtube.com/watch?v=tZJo22fYmig

Flexible data centers can speed both AI scale and clean energy adoption | Ayse Coskun | TEDxBoston

1. Rethink the role of AI data centers: Instead of viewing them solely as energy consumers, consider their potential as flexible assets that can support grid stability and clean energy integration. 2. Identify delayable computing tasks: Explore how non-urgent workloads in your own operations or projects could be made flexible to adapt to energy availability. 3. Advocate for grid-aware computing: Support and implement solutions that prioritize power flexibility and intelligent energy management in data center design and operation. 4. Leverage AI for sustainability: Recognize AI's dual role not just in driving demand, but also in providing the complex orchestration needed to manage energy systems efficiently. 5. Embrace bold ideas: As Professor Ayse Coskun highlights, persistence is key to transforming seemingly impossible concepts into obvious solutions for a better future.

https://youtube.com/watch?v=tZJo22fYmig